The company behind Doritos is backtracking on comments made by its CEO about "low-crunch" chips being developed for women.
PepsiCo, the company that owns Doritos, insists they are not developing "Lady Doritos."
The company took to social media to shoot down the reports.
"We already have Doritos for women -- they're called Doritos, and they're loved by millions," the company tweeted.
We already have Doritos for women — they’re called Doritos, and they’re loved by millions.
— Doritos (@Doritos) February 6, 2018
The company also retweeted a post by Ad Age that said "Lady Doritos" were not being developed.
— Ad Age (@adage) February 6, 2018
But that's not what PepsiCo CEO Indra Nooyi said during a recent episode of the Freakonomics podcast, according to a transcript.
"We are looking at it, and we're getting ready to launch a bunch of them soon," Nooyi said.
"It's not a male and female as much as 'are there snacks for women that can be designed and packaged differently?' And yes, we are looking at it, and we're getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse," Nooyi said.
It didn't take long for #LadyDoritos to start trending on social media.
Good news, ladies. We got a female Colonel Sanders and Doritos that don’t crunch, so feminism is cancelled. We’ve achieved equality.
— (((OhNoSheTwitnt))) (@OhNoSheTwitnt) February 5, 2018
My generation marched so future generations of women could enjoy Lady Doritos.
— Stacey Garratt (@staceygarratt) February 5, 2018
PREDICTION: Lady Doritos is just triangle-shaped yogurt
— Aparna Nancherla (@aparnapkin) February 6, 2018
Lady Doritos only have 77 percent the crunch of regular Doritos.
— Ben Shapiro (@benshapiro) February 6, 2018
What happens if a man eats the new #LadyDoritos? 🤔
— Jonathan Eisenman (@JHEisenman) February 6, 2018
— CanadianDot (@CanadianDot) February 6, 2018
Yes, I've been wondering when they'd make a #LadyDoritos that is more dainty& less noisy. It's been so unladylike eating them sitting on my horse side-saddle, adjusting my bustle & snapping my fan whilst I toss my head defiantly. They do SO mess up my white gloves.
— MMK (@MaryContraryMMK) February 6, 2018
I think the most shocking part of the Lady Doritos announcement is finding out the CEO is a woman.
— Marcella Arguello (@marcellacomedy) February 6, 2018